Privacy Policy

1. Who We Are (Data Controller)

SBM ehf, registered in Iceland, is the data controller for your personal data.

• Company: SBM ehf
• Email: privacy@paradisesignal.com

2. What We Collect

Depending on how you use our site, we may collect:

• Contact details (e.g., name, email, company)
• Usage data & analytics (pages visited, interactions)
• Technical data (browser, device, cookies, IP address)

We do not collect more than necessary and do not sell personal data.

3. How We Use Your Data

We use data to:

• Operate and provide our services
• Improve site performance and user experience
• Communicate with you (if you contact us or subscribe)
• Comply with legal obligations

4. Legal Basis (GDPR)

We process data under:

• Legitimate interest
• Performance of a contract
• Consent (e.g., newsletter, marketing cookies)
• Legal obligation, when applicable

5. Cookies & Analytics

We may use cookies for:

• Functionality
• Analytics (e.g., Google Analytics or similar)
• Performance and security

Where required, we will request consent.

6. How Long We Keep Data

We retain personal data only for as long as necessary for the purposes described above or as required by law.

7. Sharing Data

We may share data with trusted service providers (hosting, analytics, email systems). We do not sell or trade your personal data.

Where data is transferred outside the EEA, appropriate safeguards (e.g., SCCs) are applied.

8. Your Rights (EEA / GDPR)

You have the right to:

• Access your data
• Correct your data
• Delete your data ("right to be forgotten")
• Restrict or object to processing
• Data portability
• Withdraw consent

You can exercise these rights by contacting us at privacy@paradisesignal.com.

You also have the right to complain to the Icelandic Data Protection Authority:

Persónuvernd – Icelandic Data Protection Authority
https://www.personuvernd.is/

9. Security

We use reasonable technical and organizational safeguards to protect your data.

10. Updates

We may update this Privacy Policy. Changes will be posted here with a new "Last Updated" date.

11. Contact

For privacy matters, email us at privacy@paradisesignal.com.